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ONLINE LIBRARY: Prospect Theory - The academic paper that launched behavioral finance (29 June 2016)

Event Type: Online-Library
When: 19 Sep - 31 Dec 2017
Venue: Online Webex
Location: (Recording date:29 June 2016)
Provider: Consilium
Contact:
Practitioner Member Fee: $29.00
Associate Member Fee: $29.00
Affiliate Member Fee: $29.00
Non-Member Fee: $29.00
CPD Credits: 1 Structured CPD hour
Description:  
IFA Webinar RECORDING: Prospect Theory - The academic paper that launched behavioural finance (Recording date:29 June 2016)

(PLEASE NOTE: WE WILL BE SENDING YOU A LINK TO THE RECORDED VIDEO. THIS IS NOT A LIVE WEBINAR)

Why your clients are judging you on the wrong basis and what to do about it!

Professor Daniel Kahneman (Princeton University) won the Nobel Prize in 2005 for his paper “Prospect Theory” that explained how human beings process gains and losses. This paper launched the whole field of behavioural finance and is still considered the single most important breakthrough in the field.

In this webinar we will look how many advisers ignore the insights of this paper and thus set themselves up to be judged by their clients on the wrong basis. We’ll also explore how to capture the lessons of prospect theory to speak directly to your clients intuition and give them more emotionally satisfying outcomes.

Presenter: Ben Brinkerhoff
Partner Growth
Consilium

Venue: At your desk in front of your computer. Attending this webinar can contribute to your Code structured CPD credits. All IFA members can qualify for 1 hour structured IFA CPD credits, after completing the test at the end of the webinar.